What's Worth More?

I Divide - What's Worth More?

If you’re a rock fan looking for some new music to liven up your iPod then I Divide could be the band to fit the bill. Their new mini-album, What’s Worth More, ticks all the boxes: it’s fun, it’s lively, and it’s so darn catchy that you might have difficulty turning it off.

     For a mini-album, it is far from mini in volume. Kicking off with the musical Introduction, the band gradually build the tempo, allowing the momentum to rise before launching into first single release, The Arrival. This song has all the elements of a power rock anthem with its incessant driving guitars, and the chant-worthy chorus “we are alive,” which is sure to be a hit in a live setting. This Ship’s Going Down, Burning Out and Déjà Vu are also stand out tracks with their explosive energy, and pop-rock vibes, giving this album a sense of fun and vibrancy.

     But don’t be misled by these pop-rock elements because on the whole, I Divide are actually rather a heavy band. The rhythm section has a definite ‘boom’ to it, which can easily be likened to fellow British rock band, Young Guns, and singer Thomas Kavanagh delivers each song with such aggressive force that it’s clear this band really want to make themselves heard – and they’re going to make damn sure you listen.
     With the inclusion of an Introduction and an Interlude, the band give the album a story-like feel, which serves to create a sense of magnitude and grandeur (clever really). Indeed it is only during these brief musical interludes that listeners are given chance to catch their breath, as the rest is undeniably full-steam-ahead. It is this inescapable energy and force that makes What’s Worth More so exciting, and if the band’s performance in their music video The Arrival is anything to go by, their live performance meets the standards set in the studio. So keep an eye out for these guys, they’re certain crowd pleasers.

Here from the boys themselves...

Hello! So how are you guys doing at the moment?

“We’re doing really well at the moment. We’re currently in the rehearsal room preparing for our debut UK/Scotland tour.”

How did you come together as a band, and where did the name I Divide come from?

“We all formed from all ex-local bands. We all had the same passion to carry on making music and wanting to succeed in the industry. The name came from a song title, which we thought sounded good. To be honest there is no meaning behind the name.”

Can you describe your musical sound?

“Our sound is energetic, heavy based guitar riffs/licks, mixed with melodic hooks and harmonies with a thirst of wanting more.”

You’ve just recorded your new album What’s Worth More. Can you tell us a little bit about it? What are the stand-out tracks for you?

“The CD was recorded in Guildford at Sharptooth studios. It’s a 9 track mini album which is in your face action, with some slow melodic sections to break things up a little too. We spent over the last year working on the material for the release. As we wanted it to be the best it could be at this time as I Divide. The most stand out tracks for us has to be… ‘Burning out’ and ‘What’s worth more’. They all have their own meaning. But these songs are a little bit more to us on this record.”

Can you tell us a bit about the writing process? Do you write the songs together, or do you each have specific roles?

“The writing process generally starts off with a rough basis of a guitar riff/lick via Henry or Josh. We would then take that and build upon it adding Drums/bass and taking away parts we feel don’t work in the song. We would then add vocals at the end. Although sometimes songs come together the other way round, or sometimes when we have a mess around, it sometimes leads to the phrase of “Hey! i actually like this, let’s try this for a new song.”

Who are your biggest musical influences as a band?

“Musically, when we were writing this record, a band called Sleeping with Sirens was a major influence to us.”

You’re going to be heading out on tour across the UK in mid-October, what can fans expect from these shows?

“We are so excited to be going on tour, some of us have never been to places on this tour. But as a whole the 5 of us are ready to get on the road and show our fans what we’re all about. We can’t wait to meet our fans on the road. Were playing with some amazing bands too, so were stoked for that as well.”

After the tour, what have you got planned to do next?

“Sleep will be on the cards. We’ll be planing on pre-production for our next video for our next single “Burning out” and we are in talks of recording for a double A side for 2012 with touring coming alongside for the next few months.”

**As seen in The Motion Online**